Founded by Belgian natives Els and Serge, The Belgian BonBon brings the soul of Antwerp’s chocolate tradition to the United States.
We combine centuries of heritage with modern wellness, offering a premium collection of Dark, Gold, and Functional chocolate squares exclusively for the US market.
Our story began during a holiday in Belgium. Els, who has lived in the USA for over 30 years, met Serge in the historic heart of Antwerp.
This chance meeting sparked a mission to bridge their two homes through the art of fine chocolate—merging Belgian soul with American ambition.
The Belgian BonBon is built on a foundation of diverse expertise.
Els had built a life in America for decades and holds both Belgian and American nationalities.
With a background as a Bio-Engineer in Food and years of experience leading R&D teams in the food industry, she had deep expertise in creating quality products.
Serge, born and raised in Belgium, was an entrepreneur at heart – he had run his own Marketing company and worked in IT, all while cultivating a love of fine foods
This unique combination of scientific rigor and digital innovation allows us to bring the highest quality Belgian chocolate to the modern American doorstep with transparency and care.
One of Els and Serge’s earliest dates was at Chocolate Nation, the world’s largest Belgian chocolate museum in Antwerp.
As they wandered through exhibits of Belgian cocoa history and sampled luscious pralines, they discovered something special: a shared love for Belgian chocolate.
In that moment, amid the rich aroma of cacao, a dream began to take shape. Els mentioned an idea she had nurtured for years – a dream of bringing the taste of authentic Belgian chocolate to the United States, where she had lived for over 30 years.
Together, right there in the chocolate museum, they started imagining what it would be like to create something of their own.
The more they talked, the more it became clear: their skills and experiences were the perfect ingredients for a transatlantic venture. What started as Els’s personal dream soon became a shared vision.
In a leap of faith, Serge chose to leave everything behind in Belgium and move to the United States to build this dream together with Els.
They founded The Belgian BonBon – a company born from Belgian roots and an American dream.
From the start, Els and Serge were committed to 100% authentic Belgian chocolate.
They chose the name “The Belgian BonBon” because it’s fun and memorable – a little alliteration that nods to Belgium’s confectionery heritage. (In fact, in Europe a “bonbon” often refers to a filled chocolate praline.)
In our case, our chocolates are actually small square tablets rather than traditional filled candies – but each one is packed with so much flavor and love that bonbon felt like the perfect name!
Each recipe was developed with an emphasis on quality, flavor, and a touch of luxury – you can truly feel the passion in every bonbon they create.
Els and Serge also wanted to add an extra twist to their chocolates – something that reflected their personality and care for others’ well-being.
This led to the creation of an adaptogen-infused chocolate line.
The first signature edition “Passion,” blends silky Belgian chocolate with adaptogenic mushrooms and herbs.
These special ingredients (like natural botanical extracts and mushroom powders) are known to help with passion and arousal.
Our mission is to spread love through chocolate. The story of Els and Serge – that chance meeting in Antwerp, the dream that crossed an ocean, the fusion of cultures – lives on in every product we offer.
